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PRESS RELEASE July 12, 2002 GOOD MANNERS MEAN GOOD BUSINESS The rules of international business protocol and etiquette are evolving and in constant change. It is just as important to keep up with the protocol and etiquette of appropriate business behaviour as it is to keep pace with technology and innovation. "In the internationally competitive corporate environment of the 21st century effectively communicating what you and your business are all about is essential" declares Ms Louise Percy, Principal of The Percy Institute of International Protocol which has recently opened an office in Singapore. Founded in Perth, Western Australia in 1992, The Percy Institute is an etiquette and protocol consultancy working with organisations and individuals to develop the interpersonal skills critical to success. It provides training and advice to the corporate, multinational, government and private arenas on international corporate protocol, business etiquette, interpersonal communication skills and cross-cultural awareness and corporate entertaining. "Profitability for an organisation often results from a polished, professional, globally-oriented workforce. What may be acceptable behaviour and manners for domestic business relationships does not always meet the demands of todayÕs global business" says Ms Percy The Percy Institute programs Business Protocol And Etiquette, Business Entertaining and Dining Skills, International Corporate Protocol and Cross-Cultural Awareness and Business Protocol, are directed towards The information which is provided to clients is based on the experience Ms Louise Percy gained with the Australian foreign service and in the press office of Australian Prime Ministers Whitlam and Fraser. Research and constant updating of her knowledge through international travel, dialogue with international corporate and diplomatic contacts and client feedback enables her to maintain fresh and effective tips for corporate behavior and leadership in todayÕs fast-paced changing world. "The continuing trend towards the elimination of international borders, organizations restructuring themselves and corporate consolidations have all created significant competitive pressures on managers and executives. International business protocol and etiquette have assumed an increasingly important role as companies seek to establish long-term mutually beneficial business relationships" stresses Ms Percy. Located in Caltex House, The Percy Institute of International Protocol has commenced training and consultation in all aspects of corporate presentation, communication and business etiquette. For
further information please contact: |